REVIEW: Rules for Vanishing by Kate Alice Marshall

Here is a prediction: The cracks are starting to form, the mood is starting to change, and the discourse is starting to shift. Give it a year or two and horror novels will be as visible as they were back in the 1980s. Horror will be back again… but we aren’t quite there yet.

Genre publishing moves incredibly slowly and always insists upon chasing yesterday’s trends beyond the point where they cease to be profitable.

The last set of trends to sweep through genre publishing involved pivoting towards young adult fiction and rationalising the consumer base by leaning hard into the tastes of younger audiences and the aesthetics of fan-fiction. Unfortunately for genre publishing, the market fell out of YA around the same time that Hollywood realised that the mass appeal of young adult fiction didn’t really extend much beyond Potter, Hunger Games, and the odd John Green novel.

Since then there has been a rather graceless scramble away from YA and back towards the adult genres. But YA imprints are still a thing and YA imprints are trying to pivot too.

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